Wallpaper trends 2027: six shifts we see coming

Medici Drapes, Sage, one of the softer greens in our catalog
Medici Drapes, Sage, one of the softer greens in our catalog

Most trend forecasts start with mood boards. Ours start with what people actually put on their walls. Two years of orders point to six clear shifts for 2027, from the return of classic prints to softer greens and calmer color. They also suggest that two of this year's most repeated predictions, dark and moody rooms and the end of geometric designs, will not happen.

1. Classic prints make a comeback

Traditional prints are the clearest comeback in our orders this year. Classic designs grew by two thirds in our orders over the past twelve months, and chintz, the dense, old-fashioned floral, grew by half. Toile is still a niche, but it more than tripled. In 2027 we expect both to move out of period homes and into ordinary living rooms and bedrooms.

The designs that are selling show how it is done now. Vintage Peonies, a classic peony design in gray tones, keeps the traditional motif but tones down the color. Riverbank Oak Landscape, Olive takes the pastoral scene of a toile and makes it calm enough for a bedroom. If you want the look without a period feel, pair the print with simple, modern furniture.

What moved most in a year

The year's biggest movers

01
Linen and textile looks are ordered 2.7× as often as a year ago, 0.8% of orders against 0.3%
Baseline: the previous twelve months
02
Repeating patterns are ordered 2.1× as often as a year ago, 7.7% of orders against 3.7%
Baseline: the previous twelve months
03
Sage green is ordered 1.7× as often as a year ago, 9.7% of orders against 5.7%
Baseline: the previous twelve months
04
Classic prints are ordered 1.7× as often as a year ago, 3.3% of orders against 2.0%
Baseline: the previous twelve months
05
Neutral designs are ordered 1.5× as often as a year ago, 10.0% of orders against 6.7%
Baseline: the previous twelve months

2. Repeating patterns go mainstream

Murals still make up the large majority of what people order, but repeating patterns doubled their share in a single year. Samples tell the same story. Patterns make up a far larger share of the samples people order than of the wallpaper they buy, so there is more to come. Magnolia Season, a soft powder blue magnolia pattern, is one of the designs leading the way.

Patterns are also the practical choice for many rooms. On a wall broken up by doors, windows or shelves, a repeating motif looks complete on every section, where a large picture would be cut into pieces.

3. Color calms down

The color story for 2027 is a quiet one. Neutral designs in soft grays, off-whites and muted beiges grew by almost 50%, and beige and sand tones by 40%. Pastels went the other way and fell by 13%. Sugary color is giving way to shades that work as a backdrop for the rest of the room.

A neutral design printed on Premium Textured, our paper with a lightly textured surface, gives that calm more depth than flat paint. Premium Textured is already a popular choice. Almost two in five orders in the past six months were on it.

4. Green goes softer

Green is still the most popular color on our customers' walls, in more than a quarter of all orders. What is changing is the shade. Sage grew by 70% in a year, while bright fern green fell by a fifth and emerald by almost 40%. If one green defines 2027, it is sage. Fresco Home, a sage green plaster effect with fine geometric lines, shows where it is heading.

5. Forests take over from jungles

The big nature wall is changing character. Scenic murals, the wide painted views often used on feature walls, fell by 43%, and jungle designs by a third. Botanical florals and abstract designs are slipping too. Forests are the exception. Their share grew by 15%, and they now appear in about one in eight orders.

For 2027 we expect the forest to replace the jungle as the nature wall of choice, calmer, deeper and easier to live with. Historic Lands, Forest Green, a classic woodland scene, is one of our most ordered forest designs.

6. Texture gets softer

Texture is here to stay, but it is changing. Stone, concrete and plaster effects have leveled off, while linen and textile looks grew about two and a half times in a year. They are even more popular as samples, which is usually a sign of what comes next. Mottled Linen Effect, Beige is typical of the look, a surface that reads as fabric rather than as a building material.

Two forecasts we would not bet on

Dark and moody rooms are on many lists for 2027. In our orders, dark designs have held steady for two years, and the past six months point slightly down. Dark walls will keep their fans, but we do not see a wave coming.

The other is the end of geometric designs. Our customers are doing the opposite. Geometric designs grew by more than a third, and designs built from lines by 55%. Expect line-based designs to lead the geometric revival in 2027.

Worth watching

Chinoiserie, Art Deco and paneled wallpaper get a lot of attention, but they are still rare on real walls. Of the three, we would keep an eye on chinoiserie. It belongs to the same family as the classic prints that are already growing.

Close-up of Mottled Linen Effect, Beige, a soft woven linen texture in warm beige Mottled Linen Effect, Beige, a surface that reads as fabric rather than as a building material
How we counted Wallism order data, two twelve-month periods
10,000
Random orders per period
Over 25%
Orders with green designs
Almost 40%
Orders on Premium Textured
10,000
Random orders per period
Over 25%
Orders with green designs
Almost 40%
Orders on Premium Textured

Based on 10,000 randomly selected Wallism wallpaper orders from each of two periods, October 2024 to September 2025 and October 2025 to September 2026. Shares of samples are based on all sample orders in the same periods, and the Premium Textured share on all orders from April to September 2026. Colors come from automated image analysis of each design.

Good to know
  • An order can include several designs, so group shares do not add up to 100%.
  • Colors come from automated image analysis of each design, not from manual tagging.
  • Forecasts for 2027 are our reading of the direction in the data, not measured outcomes.
Good to know +
  • An order can include several designs, so group shares do not add up to 100%.
  • Colors come from automated image analysis of each design, not from manual tagging.
  • Forecasts for 2027 are our reading of the direction in the data, not measured outcomes.