Repeating patterns are taking a larger place in our customers' wallpaper choices. In the year to August 2025, they accounted for 3.6% of the wallpaper items recorded in our orders. In the following year, that share reached 7.3%.
Murals still account for most of those items. Within the repeating designs, our customers' choices include botanical branches, checks and graphic line patterns. Here are some of the designs behind that change.
Magnolia Season was the most ordered repeating design in our latest year of data. Its white blossoms and brown branches sit against a powder-blue background.
What we like about it is the mix of a recognisable flower with an open arrangement. The branches give the pattern direction, while the blue ground remains visible between them. It offers a starting point for someone who wants a room to feel decorated without choosing a separate picture for one wall.
There is plenty of variety within botanical repeats. Miracle Blossoms, Yellow , another of the leading designs, has a denser arrangement and warmer colours. Compare the two and you can see why “floral” is only the beginning of the choice.
Straight lines and checks are useful when you like an orderly design. They also give you room to choose how crisp or soft that order should look.
Watercolor Stripes Indigo has blue vertical bands with uneven painted edges. The line is easy to follow, but close up you see the changes in the brushwork. Gingham Sand uses a beige and off-white check with gentler contrast.
These are different kinds of simplicity. The stripe makes direction more noticeable. The check distributes a similar amount of detail across the wall. Neither needs a complicated colour palette to have a clear character.
Deco Buds uses fine black lines on an ivory ground. The repeated leaf and petal shapes make the drawing easy to recognise without filling every part of the background.
Try a design like this if you want a noticeable pattern and already have a colourful chair or rug. The two-colour drawing gives those pieces a consistent background, with enough detail to enjoy on the wall itself.
The repeated line is the main attraction in Deco Buds. In Magnolia Season, it is the flowering branch. Look at a full view of both: one makes the geometry apparent, while the other keeps drawing your attention back to individual blossoms. That difference matters more to your room than either design's place in a sales list.
Figures come from registered Wallism orders across all markets. We count order, product and material rows for standard, textured and peel-and-stick wallpaper where gross sales excluding shipping were above zero, and compare the year from 1 September 2024 to 31 August 2025 with the year from 1 September 2025 to 31 August 2026.
